Black and White and Red All Over: On the Semiotic Effect of Color Printing in Genre Fiction
Nowhere is color psychology, the theory that colors affect mood and attract or repel us, more recklessly applied than in marketing and branding. Brands signal to your subconscious, using long-established codes and associations. When they’re working to build trust, they show you that in white and blue. Green means health. Red means blood as in […]